Is it reasonable to bid for a photograph before you see it? Read on!
Would you buy a photograph without seeing it first? Most people do as high profile Australian fashion photographer Georges Antoni pointed out. In fact, our professional photography clients are doing it all the time. Photographers are hired based on their reputation, so why wouldn't you purchase a photograph without seeing it first - as long as you knew who the photographer was?
This was the concept behind the Sight Unseen charity auction, held at Sun Studios in Sydney, masterminded by Canon's Chris Macleod and supported by eleven luminary Australian and New Zealand photographers.